Gopher is the second fastest growing New Zealand technology company with no indication that it will be slowing down anytime soon. The key behind its success has been its Kiwi innovation and drive, as the company’s founder John Campbell is fond of saying. But it’s the practical application of those innate talents that is making a difference not just for Gopher, but for the whole region.
A Powerful Force for Small Businesses
The Gopher.co.nz online business directory has changed the way companies reach customers in the region. Before, small businesses had to struggle to get noticed in the online marketplace or even in their local area. It always seemed like larger companies, often outside of New Zealand, were taking the work away from the smaller businesses.
But thanks to the advent of Gopher and the Gopher.co.nz online business directory business owners can have their business profile placed online for everyone to find.
There are other similar services in the region, but no other online directory is partnered with Google’s AdWords program. AdWords uses paid advertising to place links to companies’ websites right at the top of search results pages. It’s a massive business for Google, but it also ensures that business of any size can make sure their company isn’t buried under several pages of search results.
And unlike other advertising services, customers only have to pay for their ads if online shoppers click on their link. That’s guaranteed site visits for their money, and it’s the kind of sure thing that the Gopher.co.nz online business directory is made for.
How the Directory Works
The Gopher.co.nz online business directory is more than just Gopher’s primary source of business. It is also the most cost-effective way to make sure that businesses of all sizes are noticed by their customers. When online shoppers search on Google.NZ or on the Gopher directory, they are given search results that put local businesses first. These results are powered by sophisticated programming that ensures the shoppers are connecting with the businesses they need for the services they require.
It’s a far cry from what has come before in New Zealand, where big businesses flood the marketplace with advertising and their overwhelming presence. This took attention away from the smaller business that needed the work and were able to provide service comparable or superior to what the big businesses were offering.
The Gopher.co.nz online business directory can be used in a number of ways. The free version is available for everyone, offering a basic package that just gets the company information listed in search results pertaining to the services they offer. But higher-end packages include bigger and better perks, including aggressive marketing that ensures companies are noticed and ensures New Zealand business stays in New Zealand.
There are other options for directories and ad services for Kiwis looking to establish themselves online. But nothing else compares to the success Gopher has made both for itself and for the small businesses it represents.